# Ratik Thapaliya

> Ratik Thapaliya is an SEO specialist and full-stack web developer from Nepal who builds fast, search-optimized websites and runs SEO and digital marketing for businesses worldwide.

## Key facts

- Name: Ratik Thapaliya
- Role: SEO Specialist & Web Developer
- Location: Nepal (remote-friendly, works with clients worldwide)
- Email: ratikthapaliya105@gmail.com
- Website: https://ratik.com.np/
- Profiles: https://github.com/ratikthapaliya, https://www.linkedin.com/in/ratik-thapaliya-009722300/, https://x.com/Ratik0127

## Experience

- SEO Specialist, Calilio (Jun 2024 - Present)
- SEO Executive, All Area Codes (May 2024 - Jun 2024)
- SEO Intern, NEPA Wholesale (Feb 2024 - Apr 2024)

## Education and certifications

- BSc. CSIT (2024 - Present)
- Diploma in Digital Marketing (2023)
- Google Analytics Certification
- Google Ads Certification
- SEO Mastery Course

## Skills

- Web Development: HTML5, CSS3, JavaScript, TypeScript, React, Next.js, Node.js, Express
- Databases & Backend: MongoDB, PostgreSQL, MySQL, Firebase, API Design, RESTful Services
- Digital Marketing & SEO: Google Analytics, Google Ads, Meta Ads, Email Marketing, Keyword Research, Content Strategy
- Tools & Platforms: Git, GitHub, Figma, VS Code, Ahrefs, SEMrush, Mailchimp, Canva

## Services

### Web Development

Robust, scalable websites and applications built with modern technologies.

- Frontend Development: React & Next.js, Responsive Design, User Experience Optimization, Performance Optimization
- Backend Development: Node.js & Express, Database Design, API Development, Security & Authentication
- Full Stack Solutions: End-to-end development, Deployment & Hosting, Maintenance & Support, Technical Consulting

### Digital Marketing

Comprehensive marketing strategies to grow your brand and attract customers.

- Paid Advertising: Google Ads Campaigns, Meta Ads (Facebook & Instagram), Retargeting Strategies, Campaign Optimization
- Content & Email Marketing: Email Campaign Strategy, Content Creation & Writing, Newsletter Management, Lead Nurturing
- Brand Strategy: Brand Development, Influencer Marketing, Social Media Strategy, Community Building

### Search Engine Optimization

Strategic SEO to increase visibility and drive organic traffic.

- Technical SEO: Site Speed Optimization, Mobile Optimization, Structured Data & Schema, XML Sitemaps
- On-Page SEO: Keyword Research & Strategy, Content Optimization, Meta Tags & Descriptions, Header Optimization
- Off-Page & Advanced SEO: Link Building & Outreach, Local SEO & Google Business Profile, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)

## Projects

- Spring Hill School Platform (https://www.springhill.edu.np/): A school website built for a K-12 institution, featuring a public site for admissions, faculty, gallery, and notices, backed by a custom admin dashboard for staff to manage content without touching code. Highlights: Public site for admissions, programs, gallery and notices, with PDF and image previews; Firebase admin dashboard so staff publish notices and photos without touching code; Pre-rendered pages, School schema, FAQ and sitemap for search and AI visibility; Enquiry form with clear sent and failed states, and tap-to-call contact details. Stack: React, Tailwind CSS, Vite, JavaScript, Node.js, Firebase, Admin Dashboard.
- Vidhya Sagar School Platform (https://www.vidhyasagar.edu.np/): A dynamic website for Vidhyasagar School, featuring admissions, academics, events, and announcements, with an easy-to-use admin panel for seamless content management. Highlights: Sections for admissions, academics, events and announcements; Admin panel for day-to-day content management; React front end with an Express and PostgreSQL back end. Stack: React, Express, PostgreSQL.
- Your Calorie: A health and fitness platform with practical tools like a BMI calculator, calorie needs calculator, and body fat estimator, paired with an SEO-optimized blog covering nutrition and fitness topics. Highlights: BMI, calorie-needs and body-fat calculators; SEO-optimized blog on nutrition and fitness topics; Charts with Chart.js on a Node.js, Express and MongoDB stack. Stack: React, Tailwind CSS, Node.js, Express, MongoDB, Chart.js.

## Pages

- [Home](https://ratik.com.np/): Ratik Thapaliya is an SEO specialist and web developer in Nepal who builds fast, search-optimized websites and grows traffic with SEO, Google and Meta Ads.
- [About](https://ratik.com.np/about): Meet Ratik Thapaliya, an SEO specialist and full-stack web developer from Nepal who pairs React and Node.js development with technical SEO and marketing.
- [Projects](https://ratik.com.np/projects): Websites by Ratik Thapaliya, including the Spring Hill and Vidhya Sagar school platforms with admin dashboards and the Your Calorie health tools site.
- [Experience](https://ratik.com.np/experience): Ratik Thapaliya's experience in SEO and web development since 2024: technical, on-page and local SEO, audits and content, plus certifications.
- [Services](https://ratik.com.np/services): Web development with React, Next.js and Node.js, technical SEO including AEO and GEO, and digital marketing with Google Ads, Meta Ads and email campaigns.
- [Blog](https://ratik.com.np/blogs): Practical articles on technical SEO, AEO and GEO for AI search, local SEO in Nepal, Google Ads vs Meta Ads, and building fast, SEO-friendly React sites.
- [Contact](https://ratik.com.np/contact): Contact Ratik Thapaliya about a website, SEO or digital marketing project. Based in Nepal and available for freelance and long-term work worldwide.

## Articles

- [AEO and GEO: How to Get Your Website Cited by AI Search](https://ratik.com.np/blogs/aeo-geo-guide-ai-search): Answer engines and AI assistants now answer many questions directly. Here is how Answer Engine Optimization and Generative Engine Optimization help your pages become the source they quote.
- [Local SEO in Nepal: A Practical Guide for Small Businesses](https://ratik.com.np/blogs/local-seo-nepal-small-business-guide): How schools, shops, clinics and service businesses in Nepal can show up when nearby customers search, starting with Google Business Profile and consistent contact details.
- [Making a React Website SEO-Friendly: A Real Case Study](https://ratik.com.np/blogs/seo-friendly-react-site-case-study): A school website built with React and Vite looked fine in the browser but showed search engines and AI crawlers an empty page. Here is how pre-rendering, schema and a few small fixes changed that.
- [The Complete Guide to Technical SEO in 2026](https://ratik.com.np/blogs/technical-seo-guide-2026): Site speed, crawlability, structured data, and Core Web Vitals — the technical foundation that decides whether your content ever gets found.
- [Google Ads vs Meta Ads: Which One Should You Choose in 2026?](https://ratik.com.np/blogs/google-ads-vs-meta-ads-2026): A practical, cost-and-intent breakdown of Google Ads versus Meta Ads to help you decide where your next ad budget should actually go.
- [Building High-Performance Web Applications with React](https://ratik.com.np/blogs/high-performance-react-applications): Practical React patterns and optimization techniques that keep applications fast as they grow, not just at launch.

## Optional

- [Full text of every article](https://ratik.com.np/llms-full.txt)